Feature Article #1

Introduction to Search Engine Marketing: Basic Techniques

What is search engine marketing?
Search engine marketing involves strategically optimizing the elements of your web site and your web campaign in such a way that your site becomes popular in the major search engines.
There are two primary types of search engine marketing, the paid method, or pay-per-click, and the unpaid method, natural search engine results.
The […]

R. Scott Hall | August 28th, 2008 | Continued

Feature Article #2

How Articles Add Octane to Your Link Building Strategy

There are a number of link building strategies online today, some that are more effective than others.
I personally have found that writing articles and submitting them to the online article directories is one of the most effective ways to build high-quality back links to my site.
How does it work?
Basically when you write an article and […]

R. Scott Hall | August 27th, 2008 | Continued

Feature Article #3

Tips and Tricks to Make Article Marketing Work for You

A lot has been written lately on article writing and article marketing for link popularity and search engine optimization.  The question always remains, does it really work?  And it is sure hard to tie article marketing to specific search engine rankings.  So much of our ‘results’ are based on gut feelings and hunches.
So here’s what […]

R. Scott Hall | August 25th, 2008 | Continued

Feature Article #4

Article Marketing Your Way to Google’s Top Ten

Perhaps you have seen ads and promotional material online hyping article writing and submission.  Perhaps you have wondered–does that really work?  Maybe you have even written a few articles, your web site rose a few notches in the search engines and you wonder if the articles have something to do with it.
Well, I have tried […]

R. Scott Hall | August 22nd, 2008 | Continued

Feature Article #5

How to Use Article Marketing to Get Great Search Engine Rankings

We’ve all heard it before.  You’ve probably done it.  Submit articles and you will get search engine rankings.  Does it work?
Sometimes it is hard to know if something works, if you are doing many things that can impact your results.   For example, on my first web site, I did everything.  I submitted my site to […]

R. Scott Hall | August 20th, 2008 | Continued

About this Site

Hello, I am a Senior Director for Social Media and Content at the second largest internet and web video infrastructure provider in the United States, based in New York, NY.  Some of our global clients include YouTube, Libsyn, Microsoft and Facebook, just to name a few.  The purpose of this blog is to pummel you with valuable […]

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Other Recent Articles

Search Engine Rankings: How to Make it to Number One–And Stay There!

Search Engine Rankings. Everyone wants to be number one, and there are millions of web sites out there. So how do you become number one and stay there consistently? Consistently is the key word here. Sure, you may apply the newest, best trick in the book today, but when someone else comes out with a better one tomorrow, you will be scrambling to get to the top again.

I think one of the keys is to be well-rounded. There are many books and philosophies about web rankings that are floating around. Some people say article marketing is the way to go, others link building, others say you have to maximize your web pages for the search engines. You have to get all your keywords right and your titles and description. But what happens when another web site does you one better in that area? Now you drop in rank. Therefore, I think it is more important that you do a good job in all the areas than to be the very best in one area. And I think it is OK to be number 8 or number 3 in rank, also. If you are in the very top spot and you are clicked simply because the top spot gets more clicks, are you really going to get more sales just because you are number one? Your product and site have to be relevant to the consumer, not just the search engine.

How I Went From Web Traffic Newbie to Traffic Pro–And How You Can, Too

I have to tell you this, when I first got started online I did what a lot of newbies do, I bought guaranteed traffic, and free and low cost advertising, and did lots of web directory submissions for my web site.  I have bought Google Adwords advertising.  I have participated in JV giveaways.  I have used safelists and traffic exchanges.  In short, I have done just about everything.

What I have found is that not only do I get more subscribers from my articles, relative to the time I spend writing and posting, than any other source of traffic, but I also have a higher response rate from subscribers who join my list via articles than I do from any other source.

So what do you have to do to use articles to drive traffic to your site?

Here is what I do:

I write a lot of articles - as many as 10-20 in one sitting.  That might seem like a lot.  But if this is the most profitable work I do online, why not write as much as my mind can hold out?  Does that scare you?  That many articles?  It probably does.  You see, it is said that the average article writer writes less than 7 articles before they quit.  I write that many articles a day before I quit, some days.

I try to write articles that are direct and to the point.  I write about exactly what I set out to write, and just enough to get my point across.

I write with a friendly tone.  You see, I don’t think that you need to be stiff and have perfect grammar to be read, in fact, I think that just about the opposite is true.  Keep in mind, you are not writing for a scientific journal, you are writing to a fellow person online, someone who thinks and acts a lot like you do, even if they live on the far side of the globe from you.

I post my articles online.  I have a few select article directories that I use, that give me as much as ten times the response of all the other article directories I have ever used, (around 100, all told). Click my link at the bottom of this article, join one of my lists, and when you receive the first email, hit ‘reply’ and send me a not asking what those article directories are, the ones that are most effective for me, and I will send you the list as soon as I get your email.

Cheers!

Internet marketing and traffic building go hand in hand, right?

This is interesting.

You see, if you are just getting started, you are probably thinking, no duh, traffic building is the most important thing out there.

That is because you have a lousy web site and you are getting 4 visitors a day and making no sales, so you think that all you need is traffic.  What you don’t know is that your lousy web site wouldn’t convert if you had 1000 visitors a day.

Now, if on the other hand you have 1000 visitors a day, you are thinking, nah, traffic is not that important.  I mean, sure, it helps, but now you know that you have to convert that traffic.  You are spending more time on conversion techniques and list building and email open rates than you are generating traffic.

Now what are the real masters doing?

They are concentrating on both traffic building and their conversion rate and their backend and everything else.  They realize that traffic building is just one piece of the puzzle–but internet marketing is a huge puzzle and all the pieces must fit together to maximize income.

How to Use Forum Marketing to Build Up Massive Web Traffic

Web traffic is critical to your online success.  Without web traffic you will flounder and die online.   With web traffic you have a chance.  Even with web traffic you must consistently test and track everything that you do and drop the losers and bump up the effort on the winners.

To achieve the highest levels of web traffic, you must be willing to take massive action.  Massive action is the action of taking action to the fullest level, willing yourself to take 10x the action any other normal marketer would take.  Do you want to be normal, to be average?  If so, you might as well go back to the TV and pick up a bag of potato chips.  You see, the average person online FAILS!

You must become above average or die online.

So, how to generate massive traffic with forums?

1)  Find 20 forums in your online niche.  For example, if you sell car parts online, type in “car parts forums” into your favorite search engine.

2)  Join all 20 forums

3)  Create a signature file that has your name and email or URL.  Do not put a sales message–just your info.

4)  Go into the introductions section of the forum and introduce yourself.  Just your name, where you are from, your hobbies, and that you are into car parts.  Log off.

5)  The following day, begin to surf the forum, looking for questions that have been asked to which you know the answers.  Give the answers.  Do not try to sell anything of your own.  Answer 5 questions in each forum.  Log off.

6)  Continue to answer 5 questions per day in each forum.

To achieve massive results, you must take massive action.  You will not get many hits and probably no sales the first few weeks of posting to forums.  You see, it is not like typical direct response advertising, where you have your ad posted and you get clicks and sales.  This is different.  This is about relationship.  You must create a relationship with the people in the forum, and they must begin to see you as the answer man.  Then they will buy from you.  You see, they do not buy from the link, they buy from you personally, but for that to happen, they have to get to know you first.

Getting Profitable Web Traffic by Taking Massive Action

Web traffic is critical to your online success. Without web traffic you will flounder and die online. With web traffic you have a chance. Even with web traffic you must consistently test and track everything that you do and drop the losers and bump up the effort on the winners.

To achieve the highest levels of web traffic, you must be willing to take massive action. Massive action is the action of taking action to the fullest level, willing yourself to take 10x the action any other normal marketer would take. Do you want to be normal, to be average? If so, you might as well go back to the TV and pick up a bag of potato chips. You see, the average person online FAILS!

You must become above average or die online.

So, how to generate massive traffic with articles?

1) Write 10 articles on your online area of expertise.

How to write an article:

a) Decide on a topic.

b) Break the topic into 5 ideas.

c) Write 2 sentences about each idea.

d) Write an introductory sentence or two.

e) Write a concluding paragraph or two.

f) Write a bio of yourself in one to two sentences, then include a link to your web site.

g) Proofread your article.

2) Submit those articles to online article directories