Feature Article #1
Introduction to Search Engine Marketing: Basic Techniques
What is search engine marketing?
Search engine marketing involves strategically optimizing the elements of your web site and your web campaign in such a way that your site becomes popular in the major search engines.
There are two primary types of search engine marketing, the paid method, or pay-per-click, and the unpaid method, natural search engine results.
The […]
R. Scott Hall | August 28th, 2008 | Continued
Feature Article #2
How Articles Add Octane to Your Link Building Strategy
There are a number of link building strategies online today, some that are more effective than others.
I personally have found that writing articles and submitting them to the online article directories is one of the most effective ways to build high-quality back links to my site.
How does it work?
Basically when you write an article and […]
R. Scott Hall | August 27th, 2008 | Continued
Feature Article #3
Tips and Tricks to Make Article Marketing Work for You
A lot has been written lately on article writing and article marketing for link popularity and search engine optimization. The question always remains, does it really work? And it is sure hard to tie article marketing to specific search engine rankings. So much of our ‘results’ are based on gut feelings and hunches.
So here’s what […]
R. Scott Hall | August 25th, 2008 | Continued
Feature Article #4
Article Marketing Your Way to Google’s Top Ten
Perhaps you have seen ads and promotional material online hyping article writing and submission. Perhaps you have wondered–does that really work? Maybe you have even written a few articles, your web site rose a few notches in the search engines and you wonder if the articles have something to do with it.
Well, I have tried […]
R. Scott Hall | August 22nd, 2008 | Continued
Feature Article #5
How to Use Article Marketing to Get Great Search Engine Rankings
We’ve all heard it before. You’ve probably done it. Submit articles and you will get search engine rankings. Does it work?
Sometimes it is hard to know if something works, if you are doing many things that can impact your results. For example, on my first web site, I did everything. I submitted my site to […]
R. Scott Hall | August 20th, 2008 | Continued
About this Site
Hello, I am a Senior Director for Social Media and Content at the second largest internet and web video infrastructure provider in the United States, based in New York, NY. Some of our global clients include YouTube, Libsyn, Microsoft and Facebook, just to name a few. The purpose of this blog is to pummel you with valuable […]




